Saturday, 13 April 2013

Playful candy displays and top marketing in M&M Store, London

At the corner of Leicester Square and Coventry Street, you find the London M&M Store. It is impossible to miss it, certainly in the evening when all the neon flash lights are lit. Strange to realise that this is all about these little peanuts covered in chocolate and merchandising, the extreme side of marketing and it works.

Walking through the store, I was surprised how many people were buying these products. The displays were fantastic and adjusted to the London theme, M&M's with the Union Jack, in a double decker bus, dressed up as a Royal Guard... If you pass by, you have to go inside.

Op de hoek van Leicester Square and Coventry Street vind je de M&M Store. Het is onmogelijk deze niet te zien, zeker 's avonds wanneer alle neon lichten aan zijn. Wat raar dat dit alles draait om die kleine pinda nootjes met een laagje chocolade er om heen. De meest extreme vorm van product merchandising en het werkt. 

Door de winkel wandelend, was ik verbaasd dat veel mensen allerlei zaken aan het kopen waren. De opstelling van de goederen was fantastisch en aangepast aan de stad Londen. M&M's met de Union Jack, op een dubbeldeksbus, verkleed als Koninklijke Wacht... Als je hier langs komt, moet je zeker binnen gaan, het loont de moeite.. 
 
M&M Store London

M&M Store London

M&M Store London

M&M Store London

M&M Store London

M&M Store London

M&M Store London

M&M Store London

M&M Store London

M&M Store London

Previous London article: A world tour art collection in the Victoria and Albert Museum, London

Previous Shopping article: Exploring the exclusive department store Harrods, London

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20 comments:

  1. flashy!
    en die m&m's, daar begin je beter niet aan of je kan niet meer stoppen, volgens mij zit daar iets verslavends in :-))

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  2. Never seen this store before - it really is amazing that a whole store is dedicated to one type of candy.

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  3. Heerlijk, Filip, om door te wandelen..., 'smelt in de mond, niet in je hand...'.
    Lie(f)s.

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  4. De verkoopstrategie werkt. Heerlijk om door te lopen. In N.Y. is er ook eentje. Ik kon toch niet laten om een zakje en wat kleurtjes te kopen. Ik vind het trouwens lekker sssstttt

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  5. Ziet er een leuke winkel uit...en lekker :)

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  6. Wow, who would have thought this about M&M's. Very cute displays

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  7. I didn't know that m&m has own store. It looks funny :)
    And of course you bought very many series of m&m :D

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  8. These pictures are FABULOUS!!! I think any child would be delighted to run through all this! Who knew that M&m's had their own store? Here, we have only the vending machines. I love the congratulatory ones in the champagne bottles.

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  9. A very tasteful post ;-)

    Greetings from the Netherlands,
    DzjieDzjee

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  10. it reminds me of the huge M&M store in NYC;-))) marketing is everything...in this case! happy sunday!

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  11. I've only seen one M&M store. It was in JFK Airport in New York. The two M&Ms were riding a Harley. haha

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  12. Is this not the biggest M&M in the world. I will be very happy walking amongts the M&Ms.

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  13. Oh what a fun store that must be! I really like the dark chocolate best of all too! Those M & M little guys are the cutest!

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  14. dat ziet er daar echt leuk uit! de verleiding is groot, ik begrijp dat je daar niet buitenkomt zonder M&M's!!!
    groeten, Hilde

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  15. Our stomach is so colourful then.

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  16. I am yet to see an M & M shop..one day I might :) Lovely photos of the shop.

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  17. Oh, how did I miss this one when I was there. I will be like a pig in mud if I am in there. Gorgeous photos as always.

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  18. The M&M characters are pretty funny. I've seen a few of their shops popping up around the States.

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